Apple TV Subscription Hits $14.99 After Fourth Price Hike in Four Years

What happened

• The Apple TV subscription now costs $14.99 a month.
• This marks the fourth price hike for the subscription in four years.

Why it matters for me

This recent increase follows Apple’s strategy of raising prices on streaming services. It comes just weeks after Apple premiered the fourth season of Ted Lasso and increased live sports content like F1, MLB, and Major League Soccer.

What to remember

• The price hike is part of a broader trend where streaming costs are increasing.
• Apple has also raised prices on almost all its devices earlier this year and plans to increase AppleCare Plus subscription prices.

Source: Original article

Source: www.theverge.com